Every three years, we complete a Strategic Plan process for Council on Aging. The Goals consist of many hours of brainstorming and refining our vision. Our staff, management team, and board of directors all participate in the process. These goals reflect the heart and mission of this organization.
3-Year Goal #1: Increase Net Assets by .5% each year.
1-yr Goal #1: Increase gross profit margin on The Noble Spoon by 10% each year
1-yr Goal #2: Decrease MOW expense by $50K
1-yr Goal #3: Increase donations from $328,227 to $350,000
1-yr Goal #4: Ensure net gain in all department budgets
3-Year Goal #2: Double the number of constituents in our stakeholder database from 21,000 to 42,000 through a targeted branding and marketing campaign plan.
1-yr Goal #1: Standardize marketing message & materials
1-yr Goal #2: Increase stakeholder database from 21,000 to 28,000
1-yr Goal #3: Increase media coverage from 75 to 100
1-yr Goal #4: Hire marketing consultant
3-Year Goal #3: Lead the alignment of the 50+ population with the “Healthiest Community” goal by convening community partners, creating a collaborative model for “Healthy Aging” and securing a funding stream.
1-yr Goal #1: Create model for Healthy Aging
1-yr Goal #2: Secure funding streams
1-yr Goal #3: Align COA programs with Healthy Aging Agenda